Second Cup launches its second nationwide fundraiser in support of Breakfast Club of Canada
Canadian coffee brand aims to raise $50,000 – enough to feed one school for a year
MONTREAL, April 15, 2025 — Second Cup Café, Canada’s premier specialty coffee retailer, invites Canadians to join it in a campaign that seeks to raise $50,000 for Breakfast Club of Canada so that it can provide breakfast to the children of one school for an entire year.
Starting today and until May 31, Second Cup baristas will invite guests to get involved by making a $1 or $2 donation or rounding up their bill at participating cafés across the country.
“No child should go to school hungry,” says Cendrine Lavigne, Marketing Director of Second Cup. “This campaign is about more than just raising funds—it’s about building a community that comes together to help nurture the potential of the next generation.”
This is the second part of a two-part campaign. Second Cup held an initial campaign in the fall that raised more than $23,000 for the program. Funds raised go directly to Breakfast Club of Canada, which supports over 3,800 breakfast programs nationwide. These programs ensure that children start their day with the nourishment they need to focus, learn, and thrive in the classroom.
“We believe that helping children get the energy they need to learn is a collective responsibility, and we are truly grateful for the relationship we have built with Second Cup, who share our commitment to putting children first,” highlighted Tommy Kulczyk, President and Chief Executive Officer at Breakfast Club of Canada. “Breakfast Club of Canada is thankful for Second Cup’s support and the dedication of its employees in reaching more children across Canada.”
The support of Second Cup and its community will help sustain over 3,800 existing breakfast programs and could also help support new schools to reach even more children.
For more information, please visit www.secondcup.com.
About Second Cup Café
A Canadian staple since 1975, Second Cup Café offers premium-quality coffee and specialty beverages. Focusing on sustainability and ethical sourcing, Second Cup provides customers with a refined and inviting café experience that celebrates coffee culture while supporting local communities. For more information, visit secondcup.com.
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized for its promotion of local food products across Canada, the Club helps reach children in every province and territory. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, X and LinkedIn.
About Foodtastic
Foodtastic is one of Canada’s largest restaurant franchisors, operating more than 1,200 locations across the country. Its diverse portfolio includes Freshii, Quesada, Pita Pit, Second Cup, Milestones, and over 22 other banners. Committed to quality, innovation, and growth, Foodtastic continues to expand its presence across North America. For more information, visit www.foodtastic.ca.
For more information or to schedule an interview, please contact:
| Dalia Esposito | Mary Moniz |
| Torchia Communications | Torchia Communications |
| 514-654-2635 | 647 278-0152 |
| [email protected] | [email protected] |